Senior Deputy President and Provost
Tan Chin Tuan Centennial Professor
National University of Singapore
Professor Ho Teck Hua is the Senior Deputy President and Provost of the National University of Singapore (NUS). He is also the Tan Chin Tuan Centennial Professor at NUS.
Prof Ho is a prominent behavioural scientist with a PhD in Decision Sciences from the Wharton School of the University of Pennsylvania. He also has a Bachelor’s degree in Electrical Engineering with first class honours, a Master’s degree in Computer and Information Sciences from NUS, and a Master's degree in Decision Sciences from the Wharton School.
In 2011, he took a part-time appointment at NUS as Vice President (Research Strategy), and became Director of the NUS Centre for Behavioural Economics. In Singapore, he is a Board Member of the National University Health System, a member of the Board of Directors of the National Environment Agency, a fellow at the Civil Service College, and chair of a research advisory panel for the Land Transport Authority. He is also the Executive Chairman of AI Singapore, a national research and development programme, and Chairman of the Singapore Data Science Consortium.
Prior to his role as Deputy President, Prof Ho was the William Halford Jr Family Professor of Marketing at the University of California, Berkeley's Haas School of Business. He was also the director of the Asia Business Center and served as the Haas School’s Associate Dean of Academic Affairs and the Chair of the Marketing Group. In 1999, he earned tenure in the marketing department at the Wharton School of the University of Pennsylvania. Prior to that, he was Assistant Professor of Operations and Technology Management at the UCLA Anderson School of Management.
Prof Ho has published many significant works in refereed journals in the areas of behavioural economics, management science, and marketing. In 2014, a co-authored paper won the second place Wickham Skinner Best Paper Award from Production and Operations Management. He has also been a finalist for three of the most prestigious awards in marketing research, including the 2011 William F O'Dell Award, the 2006 John DC Little Best Paper Award, and the 2005 Paul Green Best Paper Award.
He was the first non-US citizen to be editor-in-chief of Management Science, the venerable flagship journal of the Institute for Operations Research and the Management Sciences, and one of the top journals for research in management. He has also been an Associate Editor for the Journal of Marketing Research, Marketing Science, and a co-editor for Foundations and Trends in Marketing.
Prof Ho has consulted and taught for many large companies, including Autodesk, eBay, Google, Intel, and Johnson & Johnson, among others. He is one of the most sought after experts on strategic pricing strategy and behavioural change.
At the Haas School of Business, Prof Ho received the 2015 Williamson Award, the School’s highest faculty award, named in honour of Oliver Williamson, the recipient of the 2009 Nobel Memorial Prize in Economic Sciences. The award celebrates honourees who best reflect the character and integrity associated with Williamson’s scholarly work and legacy. He was awarded the prestigious Berkeley Distinguished Teaching Award in 2010, and the Earl F Cheit Award for Excellence in Teaching in 2004, 2005, and 2006.